Box N’ Design is an academic business and product-design proposal developed for a leadership course. The assignment required the creation of a brand, business concept, visual identity, and marketing strategy for a product that responded to a contemporary need.
In response to the increase in disposable food packaging during the pandemic, our team proposed a company focused on practical and reusable packaging alternatives. The concept explored how food containers could be more efficient, visually appealing, and adaptable to different types of products.
My participation focused on the packaging design and visualization process. I developed a modular box system for doughnuts, assorted foods, and individual pizzas, studying its proportions, opening mechanism, stacking possibilities, and graphic identity. The final proposal was presented through conceptual sketches, three-dimensional models, branding applications, and product mockups that illustrate how the packaging could be used in a commercial setting.
